The 4 Coat Brands That Will Dominate Your Street-Style Feed This Season

Vogue UK, 14.02.2019

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As New York fashion week comes to a close, and London is in sight, it seems no scroll through street style images is complete without the appearance of a trophy coat.

Worked like a centrepiece or styled like a dress, the most noteworthy point about those seen on the backs of the in-the-know buyers and editors, is the independent label sowed in the collar. From belted shearling, reworked macs and leather trenches, the flurry of new brands tapping into the timeless outerwear market is at an all-time high. Here are our favourite need-to-know brands that are set to dominate your feed this season.


Who they are: Kassl has garnered a loyal following since its debut AW18 coat collection launched at Browns, Barneys and Lane Crawford. They’ve been quietly dominating the street-style scene too, distinguishable via their recognisable fisherman mac shape, inspired by a chance meeting between founder Bart Ramakers and an old girlfriend who was sporting the real deal. With its oily shine and functionality he knew he’d found the shape to launch his outerwear brand. Throw in Tim van Geloven and Ilse Cornelissens, the driving duo behind the Antwerp-based concept store, Graanmarkt 13, and the German manufacturer, Josef Koch, known for producing utilitywear for the national fire brigade, and you’ve got a star product with timeless appeal.

Why we love them: Not only is the quality second to none, the design tweaks that differentiate a Kassl from a traditional fisherman’s jacket only adds to its charm. Think leather hoods, and punchy rope belts.

Best piece to buy now: From lacquer to optic white, their fisherman coat’s timeless appeal knows no bounds, but we suggest starting with this season’s favourite building block shade – beige. Your wardrobe won’t regret it.